Date of use : 1958 germany
German Cancel Advertising Praktica Cameras, Dresden
This document is a commercial invitation card from the period of East Germany and can be interpreted as part of a distribution network associated with photographic equipment and related retail goods. The printed inscription on the front reads "Kameras Drogersache – Praktica." This phrase indicates that cameras and photographic accessories were distributed through retail channels that also handled small commercial goods or drugstore-type merchandise. The card also prominently references the Praktica brand, a well-known camera brand associated with the photographic industry of East Germany. Praktica cameras were produced in Dresden, a city that had long been one of the most important centers of optical and photographic manufacturing in Germany.
On the left side of the card the sending organization is identified as "Grosshandelskontor für Kurzwaren," which translates roughly as "Wholesale Office for Small Goods or Haberdashery Items." The address provided is Peterswalder Landstraße 23, Dresden, along with telephone numbers and a telegraph address. The presence of these details indicates that the card was issued by an official commercial distribution organization. In the economic system of the German Democratic Republic, centralized trade offices often coordinated the distribution of various consumer products. It is therefore likely that this institution functioned as a wholesale distributor responsible for supplying retailers with items such as haberdashery products, small accessories, and possibly photographic equipment.
The text on the reverse side of the card constitutes an invitation to a sales event. It informs the recipient that a sales meeting will be organized in order to receive and discuss purchasing requests for haberdashery goods, hats, and caps. This indicates that photographic equipment may have been distributed within a broader commercial system that included multiple categories of retail merchandise.
Handwritten annotations on the reverse side provide additional details regarding the event. According to the handwritten notes, the sales meeting was scheduled for 30 April 1958. The location appears to be Ulbricht (the exact reading may be uncertain), and the venue is described as a hotel or guesthouse where the sales event would take place. Such regional sales meetings were common in mid-twentieth-century commercial networks, allowing wholesalers and retailers to meet directly and discuss product orders.
From a philatelic perspective the card bears a postage stamp issued by the German Democratic Republic (DDR) with a denomination of 5 Pfennig. The design includes an image of an aircraft, a motif commonly used in mid-century East German postal issues. The postal cancellation indicates that the card was mailed on 27 April 1958, only a few days before the scheduled sales event.
The card was addressed to Herr O. Krüger at Goethestraße 16, Zwickau. Zwickau was an important industrial city in the Saxony region of East Germany. This suggests that the recipient may have been a retailer or regional commercial representative participating in the sales network organized by the Dresden wholesale office.
From a collecting perspective this document can be associated with several thematic areas. It is particularly relevant to collections focusing on the history of photographic equipment distribution, Praktica camera history, and commercial institutions of the German Democratic Republic. It also holds significance within collections related to DDR postal history, commercial invitation cards, and state-organized distribution networks in socialist economies.
In conclusion, this card represents a small yet informative historical artifact documenting the commercial distribution systems of East Germany during the mid-twentieth century. Its connection to Dresden, a major center of photographic manufacturing, highlights the relationship between industrial production and regional commercial networks. Documents such as this provide valuable insight into the economic and organizational structures through which photographic technology was distributed and marketed during the socialist period.
Record Information
Title: German Cancel Advertising Praktica Cameras, Dresden
Category: Photographic Industry History / Socialist Commerce
Subcategory: Distribution Networks / Commercial Invitations
Country: East Germany (GDR)
City: Dresden (Peterswalder Landstraße 23) → Zwickau (Goethestraße 16)
Date of use: 27 April 1958 (postmark)
Organization (Sender): Grosshandelskontor für Kurzwaren, Dresden. A wholesale distributor for small goods, haberdashery, and related merchandise. Involved in the distribution of Praktica cameras within a broader commercial system.
Brand Featured: Praktica – well-known camera brand produced in Dresden, a major center of German optical and photographic manufacturing.
Recipient: Herr O. Krüger, Goethestraße 16, Zwickau, East Germany. Likely a retailer or regional commercial representative.
Object Type: Commercial invitation card (sales event invitation)
Event Details (Reverse): Sales meeting scheduled for 30 April 1958 at a hotel/guesthouse in Ulbricht, to discuss orders for haberdashery goods, hats, and caps.
Postal Features: DDR 5 Pfennig stamp with aircraft motif; Dresden postal cancellation (27 April 1958).
Language: German
Material: Paper card
Dimensions: Standard postcard format
Collection Theme: Praktica cameras, Dresden photography, GDR commercial networks, Grosshandelskontor für Kurzwaren, socialist-era distribution, sales meetings, East German postal history, regional trade.
Archival Significance: This 1958 commercial card documents the distribution of Praktica cameras within East Germany's state-coordinated wholesale system. The inclusion of cameras alongside haberdashery goods illustrates the diverse product portfolios managed by centralized trade offices. The sales meeting invitation and postal markings provide insight into socialist-era commercial practices. This item is a primary source for understanding the intersection of photographic manufacturing, distribution networks, and retail systems in the GDR.
Research Note:
This article is based on historical research and independent analysis of the material in the author's collection. The text has been prepared as an original interpretative study and does not reproduce copyrighted material.
This item is documented as part of the Photography in Postal History research project.
For research context, see the Research Methodology.
For academic reference, please refer to How to Cite This Archive.
For research context, see the Research Methodology.
For academic reference, please refer to How to Cite This Archive.
