Date of use : 1923 Germany

Nitsche & Günther Price Policy Change Card, 1923

Nitsche & Günther is a company in Germany's optical industry. The company was active in the production of spectacle lenses and other optical products (microscopes, telescopes, spectacles, projectors, compasses). It also produced lenses for various companies (Welta Reflekta, Welta Reflekta II, Welta Peerflekta II, etc.)

The description of the text on the back of the card is as follows:

Rathenow, 30 October 1923. Please note that with effect from today, the 10% discount on spectacle lenses will no longer be valid for the calculation of new orders. However, we will continue to process orders already in hand at the current prices. At the same time, we kindly inform you that we have reduced our prices for toric lenses by approximately 20%. We kindly ask for your continued interest in our products and send you our best regards. Sincerely, Nitsche & Günther, Optische Werke A.-G.

The year 1923 was an economically very difficult period for Germany, during which many companies had to reorganise their price policies, especially due to hyperinflation. This card shows that the company was forced to make price changes due to economic conditions and at the same time tried to maintain its competitiveness by reducing prices for toric lenses.

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