This blog is dedicated to the intersection of photography and postal history, showcasing illustrated envelopes, photo postcards, and studio ephemera from the late 19th to mid-20th century, curated from the A. Fevzi Oruç Collection.
Tuesday, 30 September 2025
R. Stüssi Photographic Works in Alsace
Friday, 26 September 2025
The Standard Photo Co. Istanbul Ephemera
Bu çerçevede, The Standard Photo Co. stüdyosuna ait reklam kartları ve makbuz da efemera kategorisine girmektedir. Söz konusu belgeler, yalnızca dönemin ticari hayatını değil, aynı zamanda İstanbul’un kültürel yapısını anlamamız için de değerli ipuçları sunmaktadır.
30 Ekim 1918’de imzalanan Mondros Mütarekesi’nin ardından İstanbul, 1918–1923 yılları arasında İtilaf Devletleri’nin işgali altında kalmıştır. Bu dönemde özellikle Beyoğlu–Pera bölgesi, yabancı askerler, diplomatlar, Levantenler ve yerli halkın bir arada bulunduğu kozmopolit bir merkez haline gelmiştir. Ticari hayat canlanmış, kültürel çeşitlilik artmış ve fotoğraf stüdyolarına yönelik talep yükselmiştir. The Standard Photo Co. da bu ortamda faaliyet göstererek dönemin modern stüdyo anlayışını yansıtmış; portre, vesikalık ve özel çekimler sunmuştur.
Kartlar ve makbuzlarda kullanılan İngilizce ve Fransızca dil, doğrudan işgal kuvvetleri mensuplarına, yabancı tüccarlara ve Levanten topluluğa hitap etmeyi amaçlayan bilinçli bir tercihti.
Sonuç olarak, The Standard Photo Co.’ya ait reklam kartları ve makbuz yalnızca birer ticari belge değil; aynı zamanda Mütareke Dönemi İstanbul’unun çokkültürlü yapısını, Batılılaşma sürecini ve ticaret hayatını belgeleyen değerli efemera örnekleridir.
Ephemera, Ottoman Empire
The Standard Photo Co. – A Study in the Context of Ephemera
Ephemera refers to printed materials produced for everyday use that were not intended to be permanent. Tickets, posters, advertising cards, receipts, invitations, business cards, and brochures are among the typical examples. Today, such materials hold significant value as they serve as witnesses to daily life, commercial relations, and collective memory.
In this context, the advertising cards and the receipt belonging to The Standard Photo Co. studio can also be classified as ephemera. These documents not only shed light on the commercial life of the period but also provide valuable insights into the cultural fabric of Istanbul.
Following the signing of the Armistice of Mudros on October 30, 1918, Istanbul remained under the occupation of the Allied Powers between 1918 and 1923. During this time, the Beyoğlu–Pera district, in particular, became a cosmopolitan center where foreign soldiers, diplomats, Levantines, and local residents coexisted. Commercial activity flourished, cultural diversity increased, and the demand for photography studios rose considerably. Within this vibrant environment, The Standard Photo Co. operated as a modern studio, offering portraits, ID photographs, and private sittings.
Although the exact founding date and the identity of its founders remain uncertain, the use of English and French on its printed materials suggests that the studio was likely established by a Greek, Armenian, or Levantine entrepreneur. While there is no direct information on when the studio opened or closed, the surviving advertising cards and receipt indicate that The Standard Photo Co. was active during the final years of the Ottoman Empire, in the early 20th century.
The use of English and French on the cards and receipt reflects a deliberate strategy: English was intended to address occupying forces, foreign merchants, and the Levantine community, while French was widely used as the language of diplomacy and commerce in the late Ottoman Empire.
In conclusion, the advertising cards and receipt of The Standard Photo Co. are not merely commercial documents; they are also valuable examples of ephemera that document the multicultural character, Westernization process, and commercial life of Istanbul during the Armistice years.
Tuesday, 23 September 2025
Max Zahler Postcard: Family and Social History
Annenin sağladığı 100 kronluk desteğin sürdürülebilmesi için, bu paranın bir kısmının geri verilmesi gerektiği belirtiliyor. Bu durum, aile fertleri arasındaki yardımlaşmanın ne kadar kısıtlı imkânlarla yürütüldüğünü ve karşılıklı sorumluluk anlayışıyla sürdüğünü gösteriyor. Mektupta çocukların eğitimi ve geleceği üzerinde de önemle durulmuş. Özellikle kız çocuğunun da çalışıp eve katkıda bulunmasının gerekli olduğu belirtiliyor. Bu vurgu, dönemin ekonomik koşullarında kız çocuklarının da iş gücünün bir parçası olarak görülmesini ve aile ekonomisine katkı yapmalarının neredeyse zorunluluk hâline gelmesini gözler önüne seriyor.
Böylesi belgeler, yalnızca özel bir yazışma olarak değil, sosyal tarih açısından değerli birer kaynak olarak da değerlendirilebilir. Mektup, aile ilişkileri, kadınların toplumsal rolü, ekonomik sıkıntılar ve çocuk eğitimi konularının, dönemin insanlarının gündelik yaşamında nasıl bir ağırlık taşıdığını gösteriyor.Koleksiyon açısından bakıldığında ise, Max Zahler’in fotoğraf stüdyosuna hitaben yazılmış olması ayrı bir katman ekliyor. Zira bu tür belgeler, sadece kişisel hikâyeleri değil, aynı zamanda dönemin küçük işletmelerini, ticari adreslerini ve sosyal ağlarını da kayıt altına alıyor.
Max Zahler Photo Studio Postcard: Family, Economy, and Social Reflections
Thursday, 18 September 2025
Benj. French & Co.: America’s Photo Supply Pioneer
Benj. French & Co. – A Pioneer Distributor of Photographic Supplies in America
Towards the end of the 19th century, photography in America was rapidly developing, and one of the most important suppliers in this field was Benj. (Benjamin) French & Co.. Based in Boston, this company was among the few distributors that imported high-quality optical products from Europe to the United States. What set them apart was their role as the sole authorized representative of some of the era’s leading brands in the American market.One of the firm’s most important partners was Voigtländer, the long-established German optical manufacturer founded in 1756. Voigtländer’s famous Euryscope lenses, with their wide apertures, delivered excellent performance in portrait and interior photography. Benj. French & Co. was the exclusive distributor of these lenses in the United States. In addition, they also imported portrait and fast lenses from the Paris-based Darlot company, which were especially popular among studio photographers and those working with dry plate systems.
The company reached not only major cities but also smaller towns. For example, Dr. H. Grant Atkins, the addressee of this envelope, lived in Holliston, Massachusetts, and was among the firm’s customers. This shows that Benj. French & Co. served not only professionals but also amateur enthusiasts.The company’s history goes back at least to 1869. In that year, an advertisement in a photography journal introduced the firm as an “importer of photographic and ambrotype materials.” It was also noted that they were the sole American representative of Voigtländer cameras. The founder, Benjamin French, was an important figure in the local photography scene and served as president of the Boston Photographic Association in 1876. The firm’s first address was recorded at 259 Washington Street, Boston. Over time, it changed locations, and in the last quarter of the 19th century the headquarters moved to 319 Washington Street. Although the company is known to have been active until around 1900, there is no clear record of its exact closing date.
The company’s product range was not limited to lenses and cameras. It also offered photographic albums, carte-de-visite albums, mounting boards, passe-partouts, chemicals, photographic papers, and plate holders. Among these were the English-made Trapp & Münch albumen papers. Thanks to this wide variety, Benj. French & Co. became a reliable source for both professional photographers and amateurs.To promote itself, the company regularly placed advertisements in the leading photography journals of the time, such as The American Annual of Photography and The Philadelphia Photographer.
These ads highlighted their products and encouraged requests for catalogs and price lists. Through official distribution agreements with European manufacturers, the firm became not only a central supplier in Boston but also a key sales and service center across the United States.In short, Benj. French & Co. played an important role in the development of photography by bringing Europe’s most respected optical brands to America. What began as a Boston-based business soon expanded nationwide, and by the end of the 19th century, the firm was remembered as a trusted distributor for both amateur and professional photographers.
Tuesday, 16 September 2025
Turkey Amateur Photo Club: Pioneer of Amateur Photography
Saturday, 6 September 2025
M.A. Seed (Moses A. Seed) Dry Plate Company
M.A. Seed (Moses A. Seed) Dry Plate Company
The M.A. Seed (Moses A. Seed) Dry Plate Company was founded in 1883 in St. Louis, Missouri, by Lancashire-born Miles Ainscoe (also known as Anscow) Seed.Seed was born in England in 1843 and emigrated to the United States in 1867, beginning work at the John A. Scholten photographic studio in St. Louis. Through his experience and own experiments, he developed a dry plate in 1879 and introduced it to the market as the "Seed Dry Plate."
In 1902, Eastman Kodak acquired the M.A. Seed Dry Plate Company, and Seed continued to work as a consultant during this period. He passed away in St. Louis in 1913 at the age of 70.The company’s most important products were glass-based dry photographic plates. These products were typically marketed under the “Arrow Brand” and came in various sizes, providing great convenience for photographers.These plates, pre-coated with emulsion at the factory, were designed as ready-to-use plates that could be inserted into a camera and exposed immediately. The Dry Plates were offered in special types such as “Extra Rapid Dry Plates,” formulated for high sensitivity, with packaging emphasizing that they were “perfect” and “extremely sensitive.” Occasionally, the company also produced 3″×4″ projector slide plates.The M.A. Seed Dry Plate Company is considered one of the pioneers of dry plate technology in late 19th-century photography. Dry plates were much more practical than the earlier wet collodion plates, which had to be prepared and used on the spot.
Although the M.A. Seed Dry Plate Company is not as widely known today as Kodak, its role in photographic history is significant. The systematic production techniques developed in Seed’s factory helped establish trust in the dry plate market. Furthermore, the company provides a key example of how independent American firms innovated and developed new products before Kodak became a nationwide monopoly in the United States.










