Date of use : 1966 Switzerland

1966 Shell Film Discount Coupon

This document is a promotional discount coupon from 1966, valid at Shell gas stations in Switzerland and printed in four languages. The coupon offered a discount of 1 Swiss Franc on the purchase of photographic film and was valid only for specific products:

• 2 Color 2×8 mm Cinéfilm (15° DIN / 25 ASA)

Regular price: 24.50 Fr.

Coupon discount: -1 Fr.

Discounted price: 23.50 Fr.

• 2 Color Dia 28/35 mm (18° DIN / 50 ASA, 36 exposures)

Regular price: 26.– Fr.

Coupon discount: -1 Fr.

Discounted price: 25.– Fr.

Customers wishing to use the coupon were required to purchase the film at Shell stations and fill in the coupon with their name, address, and vehicle license plate number. These validated coupons were then to be sent to "Foto-Film-Dienst 3M CO" in Zurich. The usage period was strictly limited to between July 31 and December 31, 1966.

In the 1960s, color film was still considered a luxury item, so even a discount of one franc stood out as a significant incentive for customers.

A brief note on the companies mentioned on the coupon: Ferrania was founded in Italy in 1923, initially producing emulsions for cinema film. After World War II, it became one of Europe's leading brands in the production of color negative film, slide (dia) film, and motion picture film. 3M, an American-based company, was known for producing tapes, paper products, magnetic media, and photographic materials. In the 1960s, in order to strengthen its presence in the European market, 3M partnered with Ferrania, leading to the creation of the Ferrania 3M brand.

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